Industry: Banking, Financial Services, and Insurance (BFSI)

Powering the Full BFSI Journey with TrueFan AI

See how TrueFan AI’s hyper-personalised, multilingual video generation lifts engagement, cuts production cost, and scales content across the entire customer journey.

+ 25% ↑Engagement
- 70% ↓Cost/Employee Training
2XReferrals
+ 65 - 70%View Through Rate

Trusted by top industry leaders

BFSI Growth Funnel: High-Impact Use Cases by Stage

Lead Generation

Reduce CAC and increase funnel efficiency with hyper-personalized content

One celeb shoot powers 100s of AI-personalized video variants, WhatsApp, and IVR. Boosts CTR, improves lead quality, and nudges faster progression through KYC, documentation, or activation.

Increase rural and regional penetration with multilingual AI campaigns

Generate 175+ language variants using localized celebrity voices no reshoots needed. Helps penetrate Tier 2/3 markets where native-language outreach builds credibility.

Amplify referral efficiency with celeb-personalized incentives

Referrers and referees receive a custom thank-you from a celebrity making the program more exciting and shareable. Drives higher referral volume and lowers cost per acquired lead compared to paid channels.

+ 20-35%
Lead volume
35-45% ↓
CPL(Cost Per Lead)
+ 63-71%
CTR(Click-Through Rate)

View Case Study

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Cross-Sell & Upsell

Drive portfolio growth with milestone-based upsell videos

Celeb videos congratulate users on key milestones and promote relevant upgrades like top-up loans, premium cards, or insurance add-ons.

Boost product migration with personalized plan comparisons

Celebrities break down product differences (e.g., Plan A vs Plan B) based on user profile making upgrade decisions easier and faster.

Increase offer uptake with celeb-led co-branded campaigns

Limited-time offers (e.g., credit card x airline) promoted through personalized celeb videos drive urgency and higher conversions.

15-25% ↑
Cross-sell ratio
8-15% ↑
AOV(average order value)
30-40% ↑
Engagement(on upscale campaigns)

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Retain & Loyalty

Lift renewals with celeb-led reminders

Celebrity videos remind users to renew policies, roll over FDs, or restart SIPs outperforms SMS and email in response and recovery.

Build emotional loyalty with personalized celebration videos

Celebs wish customers on birthdays, anniversaries, or investment milestones driving emotional engagement and stickiness.

Boost loyalty program usage with celeb-led tier launches

Announce new tiers, rewards, or benefits through personalized celebrity videos to increase redemptions and repeat usage.

Win back dormant users with personalized celeb messages

Custom celeb invites re-engage inactive users driving higher response than traditional reactivation campaigns.

20–35% ↑
Retention
20-35% ↓
Churn
15-25% ↑
Lifetime value

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Train & Enable Teams

Boost sales momentum with celeb-led kickoffs and rewards

Use celebrity videos to launch contests, recognize top performers, or energize monthly sales meets drives motivation and performance.

Cut training costs with end-to-end AI-generated video modules

Replace traditional training with AI-created, celeb-led or stock avatar content that is faster to produce, more engaging, and auto-delivered in any language.

Empower agents with shareable celeb recognition

Give agents personalized shoutouts from celebrities they can share with clients boosts morale and builds trust with customers.