Best Use of AI in Marketing Operations

Shriram Life Insurance built Rahul Dravid's AI avatar with TrueFan AI and turned a single short capture into a national multilingual campaign, 'Zaroorat Jaisi, Policy Vaisi'.

30 min

of footage behind the whole campaign

up to90%

lower cost per broadcast film

use cases from one capture

Gold

Gold winner

e4m Indian Digital Marketing Awards (IDMA) 2026

About the company

Shriram Life Insurance is a joint venture between the Shriram Group, founded in 1974 on the philosophy of financially empowering the underserved, and Sanlam, the Cape Town based financial services group whose association with Shriram began in 2005.

Its stated purpose is to bring every family in Indian society, especially those most vulnerable to the loss of a breadwinner, into the safety net of life insurance. That shows in the mix: more than 40% of its business comes from rural segments, served through a branch and agency network built for last-mile reach.

₹12,000 Cr+

Assets under management

4.47 lakh

Policies sold, FY24

98%

Claim settlement ratio

41%

Business from rural India

Three use cases, one capture

'Zaroorat Jaisi, Policy Vaisi'

USE CASE #1

TOFU

Broadcast-grade TVCs

We turned 30 minutes of footage into 3 OTT-grade films, deployed across TV and digital. Each film was adapted into 5 languages with perfect lip-sync.

Pick a language, then play any film

3 × 5 = 15 films in all · 130M+ views on YouTube alone

FILM 01

17M views

Hindi

FILM 02

Hindi

FILM 03

Hindi

USE CASE #2

MOFU

Product explainers across key offerings

Complex financial products, made simple through AI-powered explainer videos delivered for Shriram Life customers.

Created for 3 key SLIC productsLife Stage ShieldShieldSmart Shield

Delivered across 9 languages

Zero re-shoots. Zero re-recording

Play in a language

USE CASE #3

TOFU

Campaign Song

The campaign's brand jingle, created entirely with AI.

AI track and vocals No studio, no licensing

The Challenge, solved

The old way vs the TrueFan AI way

The barrier

Traditional celebrity filmmaking

With

1Scaling a trusted face

Shriram Life had Rahul Dravid, one of India's most trusted faces, but reaching every market with him wasn't scalable.

His AI avatar goes to every market at once, in the language each one speaks.

2Cost per asset

Rebooking a celebrity for every new asset was not cost effective.

Every additional film comes off the same capture, at up to 90% lower cost.

3Production speed

Traditional production timelines were too slow to keep up with the pace of campaign need.

New cuts and new languages ship in days, without returning to set.

4One shoot, many jobs

A single shoot couldn't stretch across TVCs, regional markets and product communication at the same time.

One 30 minute capture became broadcast films, regional versions and product explainers.

Campaign delivery

Over-delivered on every media commitment

An eight-week digital campaign across YouTube, Meta, ShareChat, Moj, JioStar, MX Player and leading publishers, running in seven priority states.

52.2M

Reach across 7 states in 2 months

63%

View Through Rate

20.8s

Avg. View Time

1.60%

Click Through Rate

+115% uptick in search CTR

130M+ views on YouTube alone

Watch the full TVC playlist on YouTube

51M

Hindi

31M

Marathi

17.8M

Gujarati

13.8M

Telugu

12.5M

Kannada

Live YouTube counts across the Shriram Life Flexi Shield TVC playlist, all five languages.

And Rahul Dravid spoke 7 languages he doesn't actually know.

In the press

The campaign became the story

National wires and marketing press covered the launch as a first of its kind AI-created campaign in Indian insurance.

Launch coverage Shriram Life Flexi Shield

MN4UBureau December 6, 2025

e4mexchange4media Gold · IDMA 2026 July 24, 2026

Shriram Life Insurance and TrueFan AI bag gold metal at e4m Indian Digital Marketing Awards 2026

ETEdge Insights March 22, 2026

PTIPress Trust of India 10 Feb 2026

What we do

Transform your communication layer with AI videos

Shoot once with a celebrity or your leadership. Generate lakhs of AI videos across every customer and agent touchpoint.

Shoot once with celebrity or leadership

5 minute shoot, or existing pre-recorded footage

Personalised AI videos

External Customer, dealer

Acquisition and onboarding

Cross-sell and upsell

Renewals and retention

Payment reminders

Internal Employee, sales rep

Target and incentive comms

Product launches

Leadership communication

Training and enablement

End-to-end AI videos

TVCs and digital ads

Brand films

Social media content

Product explainers

Training content

175+

languages to localise into, with true lip-sync

Key clientele

Banking, financial services and insurance

Banks

Insurance

NBFCs

Fintech, payments and BNPL

Financial services

One shoot. Every video your brand needs.

See how TrueFan AI Studio turns a single capture into films, explainers and personalised video in 175+ languages.

Book a demo

Studio

Video to avatar

Rahul Dravid

Image to avatar

Brand film set

Generate in Hindi Marathi Telugu 175+ languages

At TrueFan AI, we enable companies to turn a single recording into thousands of high-quality video variations, eliminating the need for repeated shoots and making video creation as simple as generating text.

What we enable

Marketing, sales, customer engagement and internal communication, powered by personalized AI video

AI avatars across a wide range of personas - from business leaders and doctors to some of the world's most recognized celebrities

100x more video output from a single recording, in any language and at any scale

Where we are today

20M+ videos generated in 2025

Capacity to generate up to 500K videos per minute

100+ enterprises across industries use our platform

Our own video foundation model - proprietary core technology built in-house

To explore AI video for your enterprise

truefan.ai 011-40183360 customersupport@true-fan.in